In this project, I developed three personas to gain a deeper understanding of their needs. I also acquired skills in creating empathy maps. The subsequent steps included crafting user stories, task flows, story mapping, and user flows. These stages equipped me with the knowledge to establish a clear and organized process, facilitating the progression to sketches. The subsequent step focused on the information architecture, where I adhered to key principles in designing the website:
          Choices Principle
          Disclosure Principle
          Front Doors Principle
          Focused Navigation Principle
          Growth Principle
These principles were meticulously crafted to streamline the user experience, fostering a more focused, informative, and adaptable platform for future updates.